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11.05.08

Leslie Carruthers will be speaking at the November 5, 2008 Cleveland Web Association meeting. This meeting will cover the basics of link building. Also speaking is one of The Search Guru's clients, Jim Bartlett from XsportsProtective.com.

Register today for this informative and valuable talk. Register now!

12.01.08

Kelly Boyer Sagert’s newest book, Encyclopedia of Extreme Sports, will be released by Greenwood Publishing Group in December 2008.

10.01.08

Today's LaunchOpportunity: Learn how Search Engine Marketing can change the course of your business. Read and post now.

7.8.08
Leslie Carruthers will be speaking to the Women in Business group at 8 A.M. on July 8th, 2008.

Nonmembers are welcome to attend – please RSVP via email or phone 216-337-2106.

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The Search Guru in the News

Leslie Carruthers and The Search Guru Featured in Crain’s Cleveland Business

(PRWEB) September 13, 2006 -- Leslie Carruthers was recently featured in Crain's Cleveland Business magazine as one of relatively few women to conquer the male-dominated field of information technology. As president of her company, The Search Guru, Carruthers helps clients across the country increase web site visibility through search engine optimization techniques.

The Search Guru provides services including search optimization and traffic analysis and currently focuses on reputation management and copywriting. These services combat the negative Internet search results found with third-party sites like ripoffreport.com and complaints.com. "When you see (those negative results) on a search, that's going to affect business," says Carruthers. "We want to minimize those negative results."

In addition, providing keyphrase research for clients, telling them how customers find them on the Internet, is critical. "Ninety percent of the folks we talk with are just sure they know the language of their customers," says Carruthers. "And ninety percent of the time they're dead wrong."

Nonprofit BioEnterprise Corp. enlisted The Search Guru search engine optimization services in 2005 and has seen a 70% traffic and visibility growth for their Web site. President Baiju Shah explains that Carruthers stays "focused on the bigger picture of helping her clients grow and succeed, not just relying on improving search visibility. (This) approach differentiates her from purely technical consultants in the search business."

Carruthers, who operates a virtual staff from her home-based office in Sagamore Hills, Ohio, is expecting 100% growth for the third straight year.

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Leslie is not only an excellent SEM specialist, she is also excellent at connecting the right people and bringing a lot of energy and professionalism to every project. She is great to work with.

– Ron McDaniel, Author, CEO, Outstanda

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