The Search Guru in the News

Leslie Carruthers and The Search Guru Featured in Crain’s Cleveland Business

(PRWEB) September 13, 2006 -- Leslie Carruthers was recently featured in Crain's Cleveland Business magazine as one of relatively few women to conquer the male-dominated field of information technology. As president of her company, The Search Guru, Carruthers helps clients across the country increase web site visibility through search engine optimization techniques.

The Search Guru provides services including search optimization and traffic analysis and currently focuses on reputation management and copywriting. These services combat the negative Internet search results found with third-party sites like ripoffreport.com and complaints.com. "When you see (those negative results) on a search, that's going to affect business," says Carruthers. "We want to minimize those negative results."

In addition, providing keyphrase research for clients, telling them how customers find them on the Internet, is critical. "Ninety percent of the folks we talk with are just sure they know the language of their customers," says Carruthers. "And ninety percent of the time they're dead wrong."

Nonprofit BioEnterprise Corp. enlisted The Search Guru search engine optimization services in 2005 and has seen a 70% traffic and visibility growth for their Web site. President Baiju Shah explains that Carruthers stays "focused on the bigger picture of helping her clients grow and succeed, not just relying on improving search visibility. (This) approach differentiates her from purely technical consultants in the search business."

Carruthers, who operates a virtual staff from her home-based office in Sagamore Hills, Ohio, is expecting 100% growth for the third straight year.

###

Don't wait - let's talk about how affordable SEO services can grow your business, today.

Once our clients see what is possible from working with us, they regret waiting to begin a search marketing effort. We hate to see anyone kick themselves over missed traffic, sales and market share, so email us or call 440-306-2418 now and let's get growing.