Organic SEO tips: how to create a landing page

Let’s say that you sell 20 products online, with each one falling into one of two categories: Product Type A and Product Type B. You’ve created a unique page for each of your products, which is terrific, but what’s the next step?

The next step is to create a landing page for Product Type A, with links to each of the ten products in this category, and a landing page for Product Type B, with links to each of the ten products in that category.

This internal linking strategy will accomplish two goals:

• make it easier for human site visitors to find the products they need
• make it easier for the search engine spiders to index the content and return these URLs in response to relevant search queries

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In the world of search engine optimization, effective link building is queen (content is king). These days, any old link will not do. You need links that are from quality sites and sites that are related to your product or service. Link building is getting harder; so many people wonder how to create a direct linking campaign that will be successful. A little one way link building advice can go a long way and here are some tips.

How to create a direct linking campaign

First, when crafting an effective link building strategy, consider the types of sites that you would like linking to you. It is best to start with a very narrow focus at first. If you sell pet food, you may want to just focus on sites that talk about toy-sized dogs or Beagles. This narrow focus will help you sift through the chaff better. Read the rest of this entry »

Want to start climbing up the Google SERPs ladder faster? Make an online video!

That’s right, a video. According to a study conducted earlier this year by The Forrester Blog, posting an online video can increase your site’s chances of reaching that golden first page of search engine results by 50 percent for keywords that produce video search results. In other words, a YouTube video is 50 times more likely to rank for a certain keyphrase than a page containing that keyphrase on your site.

That’s a pretty amazing statistic. But now that Google’s Universal Search is in full swing, the SERPs are chock full of blended search engine results – a mixture of pages, videos, news, books and more from Google’s standard and specialized, or “vertical,” search results. Read the rest of this entry »

Internet reputation protection benefits your bottom line.

Internet reputation management is a growing niche service in the world of search engine optimization. And it is no wonder. A single negative comment that appears in the top 10 positions for a search for your company name can cost you thousands, even millions, of dollars in lost sales and leads.

Saving your name and reputation online is crucial to being successful online. The benefits of protecting your reputation online can be seen in both retained customers and your bottom line.

How do I defend my reputation online?

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SEO for Internet Reputation Management

We field a lot of questions around Reputation Management. They range from:

• What is it?
• How do you do it?
• How fast can you get this @#$&!*% handled?

So when we see someone doing a bang up job after they’ve experienced a semantic attack online we have to applaud, and share.

Disa is living her life and serving clients, just like the rest of us. A blogger wrote about her… and got it wrong. And that blogger’s post is ranking top 10 for her name. Check out Disa Johnson and her new blog at AirDisa.com. There you’ll see a narrative of what happened and learn how she’s dealing with it.

What do you do when you see something you don’t like about you or your company online?

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