October 22nd, 2007 by Heather
Preparing for holiday 2008 retail sales on your website
Believe it or not, it is time to prepare for the upcoming holiday 2008 retail sales season online. “Ah ha!” you are thinking, “She has made a mistake. It is October 2007. We are on the cusp of the 2007 holiday season.” My answer to you is that, if you are just now preparing for the 2007 online holiday shopping season retail sales, then you are running very far behind.
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Posted in Search Engine Marketing (SEM) | No Comments »
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October 8th, 2007 by Kelly
Expert SEO spotlight on: Bed and Breakfast Inns
Right about now, if you own a bed and breakfast, you’re pretty busy. You’ve got delicious food to cook, rooms to prep and guests to entertain – and that’s great. Just don’t forget to invest in yourself and your company – which includes polishing up your website to increase targeted traffic and reservations.
Free SEO advice from The Search Guru
This past summer, we partnered with the Holmes County Lodging Council to share how owners of Ohio bed and breakfast inns can use SEO techniques to grow their businesses. One important technique is to use niche – or long tail – keyphrases on your website.
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Posted in Free SEO Advice | 1 Comment »
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October 4th, 2007 by Heather
I have two domain names for my company. Will pointing both domain names at the same site on the server hurt my site in the search engines?
Did you accidentally create a duplicate site?
If you have several domains that are pointing towards the same site, you need to make sure that this is done correctly with website redirects. If website redirects are not done correctly, it can appear as though you have several individual sites with the same content. Having what appears to be a duplicate site can harm the main site in its rankings.
The reason that a duplicate-appearing site can harm your ranking is that the search engines wish to be efficient in the information that they deliver to their searchers. When they visit two pages and find the same information, they will randomly decide to push one or even both pages down in the results so as not to annoy visitors who do not wish to visit a duplicate site over and over again.
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Posted in Technical Advice | No Comments »
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