Welcome to the web 2.0 evolution. You may not even know what web 2.0 means, so let’s get you some information…

What are web 2.0 sites?
On web 2.0 sites, a visitor can leave new content and new media (such as video or podcasts) and respond to previously posted content and media. These are sites where not only does the site talk to the visitor through content and media, but where the visitor can talk back. This user-generated content is then presented to other visitors to improve the experience for everyone on the site.

What are social networking websites?
The web 2.0 evolution is mostly made up of online social networks. These are sites where not only can the visitor generate the content, but they can connect with other visitors who are also generating content. This is where the “friend” component comes in. Many times, on online social networks, a visitor can connect to others by listing them as a friend.

What are some examples of web 2.0 sites? Social networking websites?
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You’re busy at work and haven’t had time to find the best keywords to improve search engine results for your company’s website.

Maybe your company sells excellent software specifically created for accountants. One key benefit is that it helps accountants in multiple areas of their job. So, throughout your website, you talk about your “seamless business applications for accountants.”

You’re frustrated, though, because you aren’t getting enough online traffic and nowhere near enough sales. But, you’re sure that the right customers are out there! Somewhere…

You are not ranking well for particular keywords that your customer uses.

Let’s imagine your ideal customer. He’s searching Google; keyphrases he uses are what he thinks will find the right accounting software.
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Create a header tag for a web site that will benefit your company.

Once you create a header tag for a web site, you will discover that using heading tags really is easy. Use the
<H1> and the font is really big. Use the <H6> and the font is really small. Because of this, it may be tempting to think that html H codes are meant to indicate html font codes. This is not the case and <H> tags should not be used as html font codes. Using them correctly can help boost your site in the search engine results pages. Let’s take a look at how to correctly create a header tag for a web site.

The origin of html basic code makes using html H codes important.
Heading tags were part of the original html basic code that was created by Tim Berners-Lee and company. A few weeks ago, I talked about how the history of html basic code and why the Internet’s academic roots make heading tags important to search engine optimization today. Read the rest of this entry »