Spring is just around the corner, a time for new beginnings – and a chance to create your 2008 editorial calendars, if you haven’t already done so.

You may be wondering why it’s so important to have editorial calendars for your blogs.

They are important because they help you provide relevant information to your clients and potential customers, right when they need it – or even just a tad before they even realize that they do!

For example, let’s say that you’re selling income tax software and your product contains cutting edge features that allow its users to take full advantage of last minute deductions. Some of your clients may not be aware of new deductions – so this topic belongs on your 2008 editorial calendars now, for filing of 2007 taxes – and again in October or November, which will give your clients time to take full advantage of these tax deductions in 2009.

Here’s how to create your 2008 editorial calendars.

Just follow these steps:

• Check out this editorial calendar template created by Andy Wibbels.
• Either personalize this calendar for your optimized blogs or use it as inspiration to create your own.
• Choose topics that reflect your best keywords and then think backwards for the most effective timetable.

Here’s an example of how to effectively schedule posts that contain your best keywords:

Let’s say that you sell two main product lines: lawnmowers and snowblowers. Obviously, your sales fluctuate by the seasons and, just like in the income tax software example above, you’ll want to determine when you should provide news for each of your core products – and then incorporate that into your 2008 editorial calendars.

Crafting an editorial calendar template creates an easy to follow formula for improved search engine results in 2008.

If you post weekly on your blog, perhaps you could rotate your best keywords, so that they’re each used once a month. If you’re going after search engine results more aggressively and have pledged to post daily, assign different business categories for each day of the week so that none of your best keywords get missed.

An editorial calendar template will help you take your search engine results to the next level.

Create yours today!

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