Are you paying attention to online brand protection?

When was the last time you did a search for your company’s brand on Google? You are fairly certain that you come up number one, but who is sitting in positions two through ten? Complaints against stores online are on the rise. Does an online brand lose a customer when the search result below its listing is a complaint?

You are right. It’s not fair. You are a great company.

It may not seem fair that great companies have to invest in online brand protection. You might think that brand monitoring and protection is something only bad companies have to do. But the fact is that no matter how great a company you are, you can’t make everybody happy. Rightly or wrongly, people post complaints against stores online all the time. These complaints will come up when someone searches for your company’s name.
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Do you know how to search the internet for search engine related data about your site?

On the internet you will find many articles on how to search the internet, but many are not related to finding out more about your own site. Do you know things like:

• How many quality links Google thinks you have coming into your site?
• How many pages from your site Google has indexed?

These bits of information can be useful to you in your SEO efforts and can be found by using advanced Google search operators. Let’s look at how to effectively use a search engine to find out more about your site.

Instructions on how to search the internet for the number of quality links coming into your site.

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Go ahead: ignore your 2008 editorial calendars!

Just last week, we blogged about how important 2008 editorial calendars are for your blog – and we’re already telling you to ignore them. Here’s why: although planning and structure are important elements of your blogs, you still need to keep your blog schedule flexible so that you can:

• Report on cutting-edge news, especially if it gives you the opportunity to use your best keywords and highlight your products and services
• Create follow up posts when you discover that interest in a topic is especially high
• Take advantage of unexpected opportunities and to promote unanticipated projects or events

Advantages of providing your own spin on relevant cutting-edge news using your best keywords

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