Introducing the newest member of The Search Guru Expert SEO Team: Rebecca Koluder, Search Engine Marketing Analyst

Rebecca Koluder will be providing numerous search engine optimization services, including assisting TSG clients with their pay per click management (PPC management). She will also be providing written reports to clients that highlight the progress of their organic SEO campaigns.

Koluder has worked in the telecommunications field for the past ten years, focusing on project management, regulatory management and quality assurance, along with financial analysis and regulatory compliance. Most recently, she was a quality rater for Google.

Experienced Google Quality Rater

Overall, Koluder says, being a quality rater means that she supported the “high quality of the user experience with Google. Quality raters have the unique responsibility of being the ‘human intervention’ within Google search. We helped determine if web sites were using deceptive techniques to ‘fool the system’ to have their site displayed as a valid search result.”

“It was quite interesting,” she adds, “to see the variety of lengths some sites went to in order to attempt to fool the system. As the use of the Internet continues to grow, companies realize the increasing importance of a strong Internet presence and, unfortunately, some are willing to forgo best practices in order to achieve the desired search placement.”

Transition to Search Engine Optimization Company

Koluder made the decision to join the expert SEO team at The Search Guru in April 2008. She made that decision because, “as more and more people turn to the Internet for their information, it is increasingly important that companies use expert and ethical SEO techniques to optimize their sites’ performances, and utilize all of the white hat tools available in order to promote the goods and services offered.”

Her favorite part of the job is helping TSG meet the needs of our clients through ethical expert SEO practices.

More about Rebecca

“I have been married for nearly eight years, and we have two wonderful sons. I am a certified body sculpting instructor, and enjoy teaching classes, exploring with my family, and spending time outdoors. Our oldest son was born with a heart defect, and we have been actively involved with the American Heart Association to raise money for the awareness and treatment of Congenital Heart Defects.”

Welcome, Aboard!

How “green” is your site? Your keywords’ supply and demand changes and your site should too.

Reduce, Reuse, Recycle is a mantra for those who are environmentally aware. But it should be a mantra for those who do SEO as well. When you check a website for keywords, you should also occasionally recheck the old keywords.

Knowing how to pick keywords for a site is important, but you need to make sure that those keywords remain useful to your site. Your sites’ keywords supply and demand can rise and fall in relation to trends and seasonal changes. The ideal amount of keywords found in summer may not be as effective in winter or if you check a website for keywords one year, a year later they may not be as effective.
Read the rest of this entry »

How does your online brand look in the search engines?

Do you know that a single dissatisfied customer looking for where to file an online consumer complaint can rob your company of profits? Learn how to use a little brand marketing online to protect your company’s good name.

Last time, I talked about why your online brand matters. In response, a reader asked:

Will you please give me suggestions to push down negative content in SERP?

This is an excellent question about how business owners can combat stores’ online complaints

Reputation management for brand marketing online starts with putting your company’s name on as many sites as possible.

Some possibilities include: Read the rest of this entry »