For holiday spirit all year round, create SEO content that makes it easy for people to give perfect gifts to their loved ones.

People love to give gifts! A comprehensive study, Gifting Report 2006 , indicated that the average gift-giver spends nearly $2,000 annually on gifts. Sure, holiday gift giving accounts for a significant portion of that – with about 60 percent of those funds going to Christmas presents, Hanukkah gifts and so forth. But, that means that 40 percent of gift-giving purchases – for birthdays, weddings, anniversaries and the like – occur throughout the calendar year.

What does that mean to you and your SEO copywriting?

You should be choosing keywords for gift giving and creating benefit statements that help the gift giver select the best possible presents for their loved ones all year long. Read the rest of this entry »

Learn how status code listings affect your site.

Your website speaks a hidden, coded language. When other computers come to visit, it may give them things like a 200 code, 301 code, 302 code or 404 error message code. Each of these codes are meant to tell a visiting computer what is going on with your site.

So, how often does another computer visit your site? The answer is basically the same number as the number of visitors you get. Your site is really just a computer and your visitors are looking at a computer that talks to your computer and translates what is said. Status code listings are among the ways your site’s computer and your visitor’s computer talk to one another. Search engines are also computers and understanding how to optimize http headers and status code listings will improve your rankings.
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