Want to start climbing up the Google SERPs ladder faster? Make an online video!

That’s right, a video. According to a study conducted earlier this year by The Forrester Blog, posting an online video can increase your site’s chances of reaching that golden first page of search engine results by 50 percent for keywords that produce video search results. In other words, a YouTube video is 50 times more likely to rank for a certain keyphrase than a page containing that keyphrase on your site.

That’s a pretty amazing statistic. But now that Google’s Universal Search is in full swing, the SERPs are chock full of blended search engine results – a mixture of pages, videos, news, books and more from Google’s standard and specialized, or “vertical,” search results. Read the rest of this entry »