Here’s The Search Guru ebook review of The Web Content Recipe Book: 21 irresistible content ideas to wow visitors and boost your search engine optimization.

This ebook is written by multiple authors associated with Wordtracker, the professional keyword research tool; a copy of this ebook was given to us for review purposes.

The sub-title of the ebook does a great job of sharing both its scope and purpose, which is to present readers with numerous ways of writing web page content to help your company:

• engage customers
• increase online traffic
• build your business

That’s pretty straightforward – and useful stuff for anyone engaged in e-commerce today.

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Curious to know which sites are linking to your competitors or which are the most important link directories? The Search Guru has answers.

Follow these link building strategies to get some link love to your site!

Valentine’s Day is an annual reminder that we all need love. Our websites need love, too – link love, that is. But what link building techniques should you use to get that love?

First and foremost, for an effective link building campaign your site should contain fresh and interesting content, otherwise known as “link bait.” If you offer something worth linking to, then other sites will naturally link to your site. Be sure to include your target keyphrases in your content, too.

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Make sure the search spiders will crawl all the pages on your site by following these search engine optimization strategy tips!

This is the last post in our multi-part series on how search engines work; read the basics of how search engines work and the importance of visibility to the search spiders.

Search engine optimization strategy #1: Add a robots.txt to your site.

A robots.txt is a file that tells search spiders where they are and are not allowed to go on a site. Having a robots.txt, even a basic one, is considered to be a “sign of quality.” It shows that you acknowledge that search engines are allowed on your site and that they may have free access to it. Learn how to add a robots.txt file to your site.

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If your pages can’t be seen or read by search spiders, then those pages can’t show up in search results! Find out more from The Search Guru.

In a previous post, we covered the basics of how search engines work, and how they use search spiders to index the pages on your site. It’s very important that your pages become indexed because, if they aren’t, then those pages can’t show up in search results.

The number of pages that have been indexed by the search engines is referred to as your level of “visibility,” and this is another crucial part of your search engine optimization strategy – to become more visible.

Here are the types of questions that we get at The Search Guru – and their answers.

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The number of site pages in a search engine index can differ widely between Google and Yahoo!, which we all know is frustrating. Why the difference?

Let’s say your site has 300 pages in the Google search engine index and 315 in the Yahoo! index. Those numbers are pretty close; it looks like both spiders are crawling and indexing most of your content.

But what if your site has 300 pages in Google, and 620 in Yahoo!? This indicates that there may be a deeper issue affecting your site.

Canonical URL, duplicate content and 404 error pages are three common reasons why page counts can differ.

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