Not getting enough targeted traffic to your site? The Technical Services team at The Search Guru can help!

Here at The Search Guru we know how frustrating it can be when you’ve got a great product and/or service to offer, yet prospective customers just aren’t finding your site. Enter Tech Services!

The Search Guru SEO experts provide many technical services that can boost your rankings and targeted traffic – turning prospects into conversions and sales! Here are just a few of the products we offer:

Read the rest of this entry »

Wondering how to upload videos to YouTube? The Search Guru shares how, from opening a YouTube account to embedding videos on your site.

You’ve been making great videos and now you want to share them with the world! Here are clear, step by step instructions to help you to do just that:

First, you’ll need to sign up for a YouTube account. Click on “Create Account” in the top right-hand corner; note that you must be signed out of a Google account (if you have one) before you can create your YouTube account.

To create your account, you will need to:

1. Create a username.

2. Enter your country.

3. Enter your zip code.

4. Enter your date of birth.

5. Enter your gender.

6. Check “Let others find my channel on YouTube if they have my email address.”

7. Decide whether or not you want to check “I would like to receive occasional product-related email communications that YouTube believes would be of interest to me.”

8. Review Google’s Terms of Service and YouTube’s Terms of Use.

9. Click “I Accept.”

10. You will be taken to a new screen where you can sign in to YouTube in one of two ways: by filling in your Google username and password on the form to the left or by creating a YouTube account on the form on the right; to do the latter, you need to enter your email address; create a password; reenter the password; enter the word verification code; and then click “Create New Account and Finish.”

Read the rest of this entry »

The Search Guru shares in-depth tips to help you purchase the best digital camcorder to increase your website’s video content – to draw more traffic.

There are many types of digital camcorders on the market today that are designed to make it easy for you to create a video and upload the content online. (The more content that you have available via online video, the more potential targeted traffic you can attract to your site!) Prices for these video cameras can range from $50 for a simple pocket camera all the way up to $4,000 for a professional video camera.

What is the best video camera for your website? There are several things that you need to consider when purchasing a digital camcorder: function, video quality, audio quality and camera memory.

Read the rest of this entry »

Pay per click management: When choosing a company to manage your paid search campaign, there are many factors to consider.

What kind of reporting will you receive? Will you have total access to your account? How helpful will your account manager be? Another important factor you should consider is whether manual bidding or bid management software is used in managing your account. Not sure which is best for you? Below are some of the main differences between manual pay per click management and bid management software.

Is your account a priority? If you are planning to outsource your pay per click management, you want to know that your PPC account is a priority.

How much time is being spent on maintaining and optimizing your keywords and bids? If you have a question, is there someone you can talk to who is truly familiar with every aspect of your campaigns? A quality search company that employs experts to manually optimize your account will have someone who knows every detail of your account. They can make customized recommendations and are very familiar with your entire business model. A company that uses software to manage your account has little contact with your account. They use the software to run as many accounts as possible with as little manpower as possible.

Read the rest of this entry »

Does your website have a case of the blahs? Here’s the prescription for success: a website analysis – and some competitive intelligence, too!

You know the symptoms. Your website traffic is sluggish – and nothing that you’ve tried has boosted its health. At The Search Guru, our SEO experts have helped countless companies – many of them just like yours – diagnose what’s ailing their websites and then ramp up their effectiveness, through a combination of:

• a thorough, personalized website analysis, where we review the backend of your website, its content, keyword strategy, internal linking structure and more; our social media services team will also review the effectiveness of your social media strategy
• detailed recommendations for your site, based on the results of our website analysis, designed to increase targeted traffic, conversions and sales
• a competitive intelligence report on two of your fiercest online competitors, where we let you know what they’re doing wrong and what they’re doing right – from a technical perspective, a content and keyword perspective and a social media services perspective
• detailed recommendations for your site, based on the results of our competitive intelligence services, so that you can take advantage of the opportunities that they’re missing out on

Read the rest of this entry »