Looking for a great way to increase web site traffic and to show potential leads how you can help them? If so, create a video.

If you don’t know a lot about video and editing, don’t worry. Making simple edits to your videos is a breeze.

Before we get started talking about editing, here is more helpful how-to information:

• purchase the best video camera for your needs
• set up a YouTube account and upload videos
• customize your YouTube account
• personalize your YouTube account to increase web site traffic

Ready to start editing? Here are easy video editing techniques for all of your web videos.

There are several inexpensive or free video editing software options with easy video editing tools that you can use to produce professional looking web content. Examples include:

• iMovie – iMovie is an editing software tool that comes standard on any new Apple computer. It provides more impressive looking transitions and graphics than most free video editing software, which results in a stronger video quality.
• Windows Movie Maker – Windows Movie Maker is one of the video editing programs that come standard on any new Windows PC with Vista or Windows 7.
• YouTube – This June, YouTube launched free video editing software you can access entirely online. The tool allows you to trim video clips, place them in the order that you want, add titles and music and instantly upload them to your YouTube account.

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How to customize your YouTube Channel: creating playlists and bulletins for your YouTube account

We’ve already shared how to upload videos to YouTube and how to customize your YouTube Channel by personalizing your profile, settings, themes, colors and modules. So, the final step in customizing your YouTube account is to make it easier for users to find the video they want by organizing your videos into playlists and promoting them with bulletins; this will help to increase web site traffic:

Playlists for your YouTube account

You can easily organize the videos you upload and favorites into playlists. This is a good option if you have an ongoing series of videos around one subject or a series of videos to promote a specific event. Playlists are displayed along the right sidebar of your Channel page. To display playlists, make sure to check the “Playlists” box under the “Videos and Playlists” section of the settings bar located at the top of your Channel page. To create a playlist:

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How to customize your YouTube Channel: here are easy and clear step by step instructions.

Now that you have purchased the best video camera for your web videos and know how to upload videos to YouTube, the next step is to organize your YouTube Channel page. A Channel page is a web page on YouTube’s site that is dedicated to your account, and the videos you upload and choose as favorites. The Channel page can be accessed at http://www.youtube.com/user/yourusernamehere.

Since the Channel page is on YouTube’s site, you do not have as much control over its design as you do your own website, but there are a few ways you can adjust settings to customize your page to better address your target audience. The more customized your YouTube Channel page is, the more visitors to the site will learn about your company, which can increase web site traffic. All of the Channel settings are located at the top of your Channel page. There you will come across a few options:

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Keyword research is the core of your search engine optimization strategy – and your SEO copywriting strategy. Here is a method for efficiently researching keywords on a large site.

On a small site, it’s fairly easy to research keywords for all of the products and services found there. But when a site is large, it can be far too time consuming to do the kind of in-depth research that you’d like – and yet, you don’t want to miss out on any golden opportunities. What’s the solution?

Thanks to the great quality of today’s keyword research tools, you can quickly get a high-level look at possibilities for a product or service.

Let’s say that you want to research keywords for a site with hundreds of branded products. You don’t want to guess which brands have the most traffic – or which have the best longtail keyword opportunities. So, what do you do?

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