In the world of search engine optimization, effective link building is queen (content is king). These days, any old link will not do. You need links that are from quality sites and sites that are related to your product or service. Link building is getting harder; so many people wonder how to create a direct linking campaign that will be successful. A little one way link building advice can go a long way and here are some tips.

How to create a direct linking campaign

First, when crafting an effective link building strategy, consider the types of sites that you would like linking to you. It is best to start with a very narrow focus at first. If you sell pet food, you may want to just focus on sites that talk about toy-sized dogs or Beagles. This narrow focus will help you sift through the chaff better.

Search in a search engine using keywords that relate to that narrow topic. Note the sites that come up for those searches. Create a list of sites from those searches. Check the site for quality. This will be the foundation for how to create a direct linking campaign for your site.

One way link building advice and tips

Now that you have your list of sites, consider the following one way link building advice and tips to entice these sites to link to you:

• An effective link building method is to offer to write a unique article for that site which will link back to your site.
• Supply a free item, like a white paper or coupon that the site might be interested in linking to.
• Offer free products or services for the site to sample or review.
• Simply ask for a link.

Remember this bit of one way link building advice: effective link building is a numbers game. While not every site will link back to you, the more sites you approach, the more links you will get. This brings us to the next question on how to create a direct linking campaign.

When to hire link building services or get a link building package

The process behind link building is pretty easy. Find, contact, rinse, repeat. The problem is that truly effective link building is time consuming. For some niches, as low as a 10% success rate is acceptable but that is a lot of sites to contact – and it takes time.

If you are busy with running your business, you may not have time to do link building. If this is the case, consider hiring link building services or even a basic link building package. I would, of course, prefer that you use The Search Guru for your link building services, but whoever you hire, make sure it is a reputable firm.