Blogging for Business by Chris Garrett: discover how to build traffic and increase sales leads through business blogging.

Here at The Search Guru, we’ve always been committed to reading the most up to date info about expert search engine optimization strategies, pay per click management, social media strategies, business blogging and whatever else is relevant to bringing our clients laser effective SEO/SEM services.

Recently, we’ve been approached about writing ebook reviews, the first of which was Blogging for Business by Chris Garrett – which sounded pretty interesting to us!

Here are things that we love about Blogging for Business:

• If you are brand new to business blogging, Garrett provides the information you need to bring you quickly up to speed about why blogging is important
• Although he provides baseline info for people new to blogging – or at least new to corporate blogs – he also includes plenty of tactical information that is useful to more seasoned bloggers
• He doesn’t rush new bloggers through the process; instead, he takes them strategically through the steps so that the corporate blogs they create are targeted to the best audiences possible for their companies
• Garrett includes action steps throughout the ebook so that you can ultimately create a blog that provides targeted sales leads for your company

Although Garrett includes SEO information in his ebook, he doesn’t focus heavily on search engine optimization tips.

Obviously, we believe that incorporating SEO techniques into your business blogging is essential – and Garrett doesn’t dispute its relevance; he simply says that the subject is too broad (and it is!) to be covered in any depth in his ebook.

He gives a brief overview of the top SEO concepts, and dedicates a page to the importance of linking – and another page to article marketing.

Blogging for Business is an excellent source of information and we recommend that you read this ebook and then supplement your knowledge of business blogging with search engine optimization techniques and strategies to create a truly outstanding master plan for your corporate blogs.

Stay tuned for more ebook reviews by The Search Guru!