How does your online brand look in the search engines?

Do you know that a single dissatisfied customer looking for where to file an online consumer complaint can rob your company of profits? Learn how to use a little brand marketing online to protect your company’s good name.

Last time, I talked about why your online brand matters. In response, a reader asked:

Will you please give me suggestions to push down negative content in SERP?

This is an excellent question about how business owners can combat stores’ online complaints

Reputation management for brand marketing online starts with putting your company’s name on as many sites as possible.

Some possibilities include:

• Setting up a MySpace, FaceBook or LinkedIn page under your company’s name
• Uploading a video about your company at YouTube, AOL Video or Yahoo! Video
• Opening an eBay, Amazon or Flickr account with your company’s name as the username

Constantly check sites about where to file an online consumer complaint to head off bad reviews.

If you find a bad review, deal positively and publicly with your store’s online complaints to resolve the problem.

When potential customers are comparing online brands and they see a bad review, the damage to your brand will be less harmful if they see that you have taken the time to respond positively to your store’s online complaints. When they are comparing online brands, they are looking for good customer service, which includes resolving any problems they might have.

Brand marketing online is easier if you are proactive about it.

Online brand protection can help keep your company’s good name safe and on top when your customer’s are comparing online brands. What have you done to keep your online brand looking positive in the search engines?