Thinking about business blogging? If not, then why not? Blog readers have increased by 300% and they say blogs influence their purchase decisions.

In a study sponsored by BuzzLogic and conducted by JupiterResearch, the reliance upon blogs for information has increased significantly. Even more important to your business:

• 50% of blog readers say that blogs influence their purchasing decisions
• 31% of readers say that blogs are useful for technology purchases
• 56% of people who say that blogs are useful in purchasing decisions say that blogs with a niche focus and topical expertise are the most useful

Corporate blogs have the most influence at the end of a buying cycle.

The study asked people who found corporate blogs useful in making purchasing decisions when they believe business blogging has the most influence – and 52% said that business blogging played a role at the time they were ready to purchase a product or service. Corporate blogs have an influence on buyers at other points, as well:

• Decide on a product or service: 21%
• Refine choices: 19%
• Get support and answers: 19%
• Discover products and services: 17%
• Assure: 14%
• Inspire a purchase: 13%
• Execute a purchase: 7%

Are you wondering how SEO and blogs work together for great results?

This BuzzLogic study has supported the idea that well written corporate blogs can influence buyer decisions but, if no one can find your corporate blog, then the most persuasive business blogging text in the world won’t help your company. If you’d like more information about how SEO and blogs can work together to achieve greatly improved results in the search engine results pages and in positioning your company in front of prospective buyers, contact the expert SEO company, The Search Guru, today!