5 Steps to Get your New Marketing People Up to Speed

2022-07-25T12:29:14+00:00July 25th, 2022|

A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far too frequent onboarding duties. Onboarding can be a challenge for any organization during "normal" times; during times of high turnover

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B2B Landing Pages: Great Examples of Huge Wins & Epic Fails

2022-07-08T15:44:49+00:00July 8th, 2022|

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on

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Why improving User Experience (UX) is the best thing you can do for SEO.

2022-06-22T19:45:32+00:00June 16th, 2022|

We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the majority of SEO and digital marketing experts agreed that UX is actually more important when your page has reached the

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M&A Digital Marketing Strategies for B2B: Top 3 Fail-Proof Tactics

2022-05-20T07:45:07+00:00May 18th, 2022|

Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However,  M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to

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Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)

2022-07-08T07:54:10+00:00April 26th, 2022|

Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time

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From Search to Recommendations – How to Evolve Your SEO

2022-06-22T19:46:29+00:00February 16th, 2022|

Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank on page one of Google. Here are the results. Even though URL 4 has better page authority, backlinks,

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Schema Markup for Colleges and Universities

2022-07-29T14:48:40+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup

2022-05-12T06:51:08+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2022-05-12T05:54:03+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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Google Ads and Google Analytics: Why there is a Differences in Conversions and Revenue

2022-05-12T07:24:56+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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