Co-authored by Ken McGaffin and Mark Nunney, the full title of the ebook is Link Building: How to build links to your website for SEO, traffic and response. The book, according to the authors, is “aimed at people at all levels of ability and involvement in web design, publishing and marketing.”

McGaffin and Nunney have succeeded in this goal. If you’re brand new to building links, then you’ll appreciate how the authors have, in one ebook, tied together the:

• importance of quality content
• principles behind successful link building techniques
• need to investigate and understand – and network with –
  your online community
• role that targeted keywords play in this process
• specific tips that will strengthen your link building program

If you’re experienced with the process, but find yourself falling into a rut using the same old, same old link building techniques, use this ebook to renew enthusiasm.

Like anything else in life, you can get into a routine that needs shaken up from time to time. By reading this ebook, we’re certain that you’ll become excited about new strategies and/or different ways to look at your current link building strategies. The checklist at the end of the ebook ties the recommendations together in one handy helpful tool.

The ebook includes an enlightening business case study that shares how Wordtracker successfully obtained thousands of site visitors and links by strategically creating free content and promoting it effectively. Using this business case study as a template, you can tailor your own killer link building strategies.

If you order Link Building, you’ll definitely get your money’s worth.

Check out other ebook reviews given by The Search Guru:

• The Web Content Recipe Book: 21 irresistible content ideas to wow visitors and boost your search engine optimization
• Blogging for Business

The Search Guru received free copies of all three titles for the purpose of writing ebook reviews.

If you have an ebook that you think might interest us for a future review, email Kelly@thesearchguru.com with the title of your book, plus a brief description of its contents.

This ebook is written by multiple authors associated with Wordtracker, the professional keyword research tool; a copy of this ebook was given to us for review purposes.

The sub-title of the ebook does a great job of sharing both its scope and purpose, which is to present readers with numerous ways of writing web page content to help your company:

• engage customers
• increase online traffic
• build your business

That’s pretty straightforward – and useful stuff for anyone engaged in e-commerce today.

This ebook shares why web page content is so important to your overall organic search engine optimization campaign.

The reality, as The Web Content Recipe Book points out, is that every page on your website needs to be a marketing page. You can’t predict which page a first-time site visitor will find, and he or she may only read one page before making a decision about your site. So, every page counts and should contain engaging copy that shares your expertise and/or information about your business.

In chapter 2, Rachelle Money lists 21 different types of articles that can help increase online traffic – relevant, targeted traffic – to your site.

We don’t want to give away too much information from the ebook, so we’ll just list one idea – and that’s to find out what questions your customers are asking and then provide them with the answers they need; The Search Guru recently blogged about the free keyword research tool being discussed.

What’s great about Rachelle’s ideas are that they can be used for writers of any level of experience:

• If you’re a newer writer, she is offering strategies that will help you develop your copywriting craft.
• If you’re an experienced writer, you probably fall into ruts from time to time and rely upon the same old, same old article structures. For you, this ebook can provide the rut-busting you need to return to fresh, exciting copywriting.

You won’t find an in-depth look at organic search engine optimization in this ebook, but you will find an extraordinary amount of practical information to help you connect with customers, increase online traffic and grow your business.

Be sure to also look at The Search Guru’s ebook review of Blogging for Business by Chris Garrett.

Here at The Search Guru, we’ve always been committed to reading the most up to date info about expert search engine optimization strategies, pay per click management, social media strategies, business blogging and whatever else is relevant to bringing our clients laser effective SEO/SEM services.

Recently, we’ve been approached about writing ebook reviews, the first of which was Blogging for Business by Chris Garrett – which sounded pretty interesting to us!

Here are things that we love about Blogging for Business:

• If you are brand new to business blogging, Garrett provides the information you need to bring you quickly up to speed about why blogging is important
• Although he provides baseline info for people new to blogging – or at least new to corporate blogs – he also includes plenty of tactical information that is useful to more seasoned bloggers
• He doesn’t rush new bloggers through the process; instead, he takes them strategically through the steps so that the corporate blogs they create are targeted to the best audiences possible for their companies
• Garrett includes action steps throughout the ebook so that you can ultimately create a blog that provides targeted sales leads for your company

Although Garrett includes SEO information in his ebook, he doesn’t focus heavily on search engine optimization tips.

Obviously, we believe that incorporating SEO techniques into your business blogging is essential – and Garrett doesn’t dispute its relevance; he simply says that the subject is too broad (and it is!) to be covered in any depth in his ebook.

He gives a brief overview of the top SEO concepts, and dedicates a page to the importance of linking – and another page to article marketing.

Blogging for Business is an excellent source of information and we recommend that you read this ebook and then supplement your knowledge of business blogging with search engine optimization techniques and strategies to create a truly outstanding master plan for your corporate blogs.

Stay tuned for more ebook reviews by The Search Guru!