How “green” is your site? Your keywords’ supply and demand changes and your site should too.

Reduce, Reuse, Recycle is a mantra for those who are environmentally aware. But it should be a mantra for those who do SEO as well. When you check a website for keywords, you should also occasionally recheck the old keywords.

Knowing how to pick keywords for a site is important, but you need to make sure that those keywords remain useful to your site. Your sites’ keywords supply and demand can rise and fall in relation to trends and seasonal changes. The ideal amount of keywords found in summer may not be as effective in winter or if you check a website for keywords one year, a year later they may not be as effective.
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You’re busy at work and haven’t had time to find the best keywords to improve search engine results for your company’s website.

Maybe your company sells excellent software specifically created for accountants. One key benefit is that it helps accountants in multiple areas of their job. So, throughout your website, you talk about your “seamless business applications for accountants.”

You’re frustrated, though, because you aren’t getting enough online traffic and nowhere near enough sales. But, you’re sure that the right customers are out there! Somewhere…

You are not ranking well for particular keywords that your customer uses.

Let’s imagine your ideal customer. He’s searching Google; keyphrases he uses are what he thinks will find the right accounting software.
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Increase targeted web site traffic by imagining yourself at the keyboards of your customers.

Let’s say that you sell shoes. You should conduct keyword research to determine if potential buyers search by:

• Brand name (Nike or Birkenstock),
• Price (affordable designer shoes),
• Demographics (shoes for teens),
• Geography (shoe stores in Michigan) and / or
• Product (athletic shoes or matching shoes and handbags).

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Professional SEO techniques guide potential customers to your web site and lift you above your online competition.

Think of professional search engine optimization as a modern day version of Hansel and Gretel leaving breadcrumbs as navigational tools. There are countless web sites out there and SEO experts make the trail between your potential customer’s needs and wants and your products and services as straight and clear cut as possible. Read the rest of this entry »