Curious to know which sites are linking to your competitors or which are the most important link directories? The Search Guru has answers.

Follow these link building strategies to get some link love to your site!

Valentine’s Day is an annual reminder that we all need love. Our websites need love, too – link love, that is. But what link building techniques should you use to get that love?

First and foremost, for an effective link building campaign your site should contain fresh and interesting content, otherwise known as “link bait.” If you offer something worth linking to, then other sites will naturally link to your site. Be sure to include your target keyphrases in your content, too.

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In the world of search engine optimization, effective link building is queen (content is king). These days, any old link will not do. You need links that are from quality sites and sites that are related to your product or service. Link building is getting harder; so many people wonder how to create a direct linking campaign that will be successful. A little one way link building advice can go a long way and here are some tips.

How to create a direct linking campaign

First, when crafting an effective link building strategy, consider the types of sites that you would like linking to you. It is best to start with a very narrow focus at first. If you sell pet food, you may want to just focus on sites that talk about toy-sized dogs or Beagles. This narrow focus will help you sift through the chaff better. Read the rest of this entry »