VSEO, or video search engine optimization, is different from traditional search engine optimization, but many of the same basic SEO principals hold true.

VSEO has many benefits for business owners. YouTube is the second largest search engine in the world and the third biggest site on the Internet (Google and Facebook are #1 and #2 respectively).

While most product and service companies have been focusing their search engine optimization strategies on Google and their social media strategies on Facebook and Twitter, many have overlooked the tremendous video marketing opportunities available on YouTube.

YouTube’s engagement numbers are staggering. In June 2011, 149 million people in the United States watched YouTube video for an average of 5.4 hours. By contrast, only 111 million people watched the SuperBowl this year.

The price for a SuperBowl ad this year was $3 million for 30 seconds. YouTube’s cost? Free.

Convinced your business should be actively producing and promoting content via VSEO? We thought so.

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Looking for a great way to increase web site traffic and to show potential leads how you can help them? If so, create a video.

If you don’t know a lot about video and editing, don’t worry. Making simple edits to your videos is a breeze.

Before we get started talking about editing, here is more helpful how-to information:

• purchase the best video camera for your needs
• set up a YouTube account and upload videos
• customize your YouTube account
• personalize your YouTube account to increase web site traffic

Ready to start editing? Here are easy video editing techniques for all of your web videos.

There are several inexpensive or free video editing software options with easy video editing tools that you can use to produce professional looking web content. Examples include:

• iMovie – iMovie is an editing software tool that comes standard on any new Apple computer. It provides more impressive looking transitions and graphics than most free video editing software, which results in a stronger video quality.
• Windows Movie Maker – Windows Movie Maker is one of the video editing programs that come standard on any new Windows PC with Vista or Windows 7.
• YouTube – This June, YouTube launched free video editing software you can access entirely online. The tool allows you to trim video clips, place them in the order that you want, add titles and music and instantly upload them to your YouTube account.

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How to customize your YouTube Channel: creating playlists and bulletins for your YouTube account

We’ve already shared how to upload videos to YouTube and how to customize your YouTube Channel by personalizing your profile, settings, themes, colors and modules. So, the final step in customizing your YouTube account is to make it easier for users to find the video they want by organizing your videos into playlists and promoting them with bulletins; this will help to increase web site traffic:

Playlists for your YouTube account

You can easily organize the videos you upload and favorites into playlists. This is a good option if you have an ongoing series of videos around one subject or a series of videos to promote a specific event. Playlists are displayed along the right sidebar of your Channel page. To display playlists, make sure to check the “Playlists” box under the “Videos and Playlists” section of the settings bar located at the top of your Channel page. To create a playlist:

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How to customize your YouTube Channel: here are easy and clear step by step instructions.

Now that you have purchased the best video camera for your web videos and know how to upload videos to YouTube, the next step is to organize your YouTube Channel page. A Channel page is a web page on YouTube’s site that is dedicated to your account, and the videos you upload and choose as favorites. The Channel page can be accessed at http://www.youtube.com/user/yourusernamehere.

Since the Channel page is on YouTube’s site, you do not have as much control over its design as you do your own website, but there are a few ways you can adjust settings to customize your page to better address your target audience. The more customized your YouTube Channel page is, the more visitors to the site will learn about your company, which can increase web site traffic. All of the Channel settings are located at the top of your Channel page. There you will come across a few options:

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Wondering how to upload videos to YouTube? The Search Guru shares how, from opening a YouTube account to embedding videos on your site.

You’ve been making great videos and now you want to share them with the world! Here are clear, step by step instructions to help you to do just that:

First, you’ll need to sign up for a YouTube account. Click on “Create Account” in the top right-hand corner; note that you must be signed out of a Google account (if you have one) before you can create your YouTube account.

To create your account, you will need to:

1. Create a username.

2. Enter your country.

3. Enter your zip code.

4. Enter your date of birth.

5. Enter your gender.

6. Check “Let others find my channel on YouTube if they have my email address.”

7. Decide whether or not you want to check “I would like to receive occasional product-related email communications that YouTube believes would be of interest to me.”

8. Review Google’s Terms of Service and YouTube’s Terms of Use.

9. Click “I Accept.”

10. You will be taken to a new screen where you can sign in to YouTube in one of two ways: by filling in your Google username and password on the form to the left or by creating a YouTube account on the form on the right; to do the latter, you need to enter your email address; create a password; reenter the password; enter the word verification code; and then click “Create New Account and Finish.”

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