Online advertising trends: a recent eMarketer report suggests a steady increase in search based advertising.

In fact, an analysis of these online advertising trends by Online Media Daily states that marketers will actually “rely more on search marketing as many become cautious about spending and look for methods to prove that campaigns work.”

More specifically, eMarketer projects the following spending figures for paid listings, contextual text links and pay for inclusion combined:

• 2007: $8.8 billion (actual)
• 2008: $10.7 billion (estimated)
• 2009: $12.3 billion (projected)
• 2010: $13.9 billion (projected)
• 2011: $15.6 billion (projected)
• 2012: $17.7 billion (projected)
• 2013: $19.5 billion (projected)

Read the rest of this entry »

For increased traffic, conversions and sales during the holiday season, celebrate Christmas in July by getting the SEO help you need – now.

The holiday season is a peak time for shoppers and, to get an increased share of those holiday dollars, you need to begin using the right organic SEO techniques today.

If you had a so-so season last year, focus on turning that into a good season. If you had a good season last year, let’s boost your SEO techniques and go for great!

You might be wondering why you need to start using the right SEO techniques now for to get the attention of holiday shoppers.

It’s a good question. The reality is that it takes time for search engine spiders to index your pages; for you to create, optimize and/or expand your content; and for your rankings to become boosted by your SEO/SEM strategies.

For your “Christmas in July” strategies, you should:

Read the rest of this entry »

Preparing for holiday 2008 retail sales on your website

Believe it or not, it is time to prepare for the upcoming holiday 2008 retail sales season online. “Ah ha!” you are thinking, “She has made a mistake. It is October 2007. We are on the cusp of the 2007 holiday season.”  My answer to you is that, if you are just now preparing for the 2007 online holiday shopping season retail sales, then you are running very far behind.
Read the rest of this entry »

One of the most common questions you hear these days is “Who is Barack Obama?” 

Many of us had not heard of him before he threw in his hat to make the run for becoming the next President of the United States. When running for president, it only makes sense that you would need to do some serious networking — and in today’s modern Internet interconnectivity, what better way to do networking than with the LinkedIn networking tool? Read the rest of this entry »