Business success stories: people love to hear stories about other people. How are you sharing yours?

From the days when people gathered at night around a campfire to today’s world of high-tech social media, people love to share stories – and to hear stories from other people. It’s just part of being human – and sharing these stories bring people closer together.

In the past 20-plus years as a writer, I’ve interviewed plenty of people. In that time, I’ve noticed one consistency – that people don’t really know the value of their own stories, and that includes business success stories.

Successful business stories: a case study

Several years ago, I interviewed a man with a successful photography business who volunteered to tape school programs for free. This article was to appear in a newspaper. Norbert was clearly a kind and talented man who loved giving back to his community and, after I asked him multiple questions, he thought he’d shared all the important features of his business with me.

At the end of the call, I told Norbert I thought I detected a faint accent in his voice but then it would disappear. Was I correct? The story he told me in response was amazing. Tragic . . . but also triumphant!

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Another of The Search Guru’s SEO success stories: an inside look at accelerating targeted traffic by an incredible 502% for an online retailer.

The owner of a sports protective gear company came to us with this concern: he wasn’t entirely clear on which organic search engine optimization techniques to use to reach his business goals. What he did know was that he wasn’t generating the type of traffic or conversions he felt he should be achieving.

Here’s an e-commerce business case study that demonstrates the powerful difference a professional SEO marketing team can make to your company.

Not only did The Search Guru cause an initial spike in online visibility for this retailer through the use of organic search engine optimization strategies, but the action sports company also experienced an even more impressive presence over time – a key to online success.

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Every once in a while, you have to stop to smell the roses – and that’s just what we’re doing in the first of a series of our SEO success stories.

On a typical day, The Search Guru staff dedicates their time to “more” and “better.” How can we get more traffic to our clients’ sites? How can we get even more laser targeted traffic to them? How can we further boost conversions? sales? return on investment?

We’ve decided to take a short breather from that to share and celebrate some of our most exciting SEO success stories. Here’s the first of many:

Business case study: through organic search engine optimization and in-house SEO training, this client’s online visibility skyrocketed by 6,191%!

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Professional search engine optimization results: increase targeted traffic to your web site and ramp up online conversions.

Some people like to know the ins and outs of all the SEO techniques in a winning strategy, while others only want to hear about the results. Either approach is fine – but if you are in the second group, then take a look at our search engine optimization case studies. Read the rest of this entry »