Search engine optimization jobs and pay per click jobs available: Senior SEO Technician, PPC Manager and Social Media Services Specialist

The Search Guru team is growing. We’re a full service SEM / SEO firm serving mid to large to enterprise level firms in North America, looking for candidates for the following positions to grow our firm. The positions below may be filled individually, or one person may cover more than one. This is a great opportunity for the right people. Please share with your network if you believe you know someone who would be a good fit. All part time unless the right candidate needs full time and can cover other areas of SEM. Note the right candidates need not be local – all positions are virtual / work remote – not limited to Cleveland or Ohio.

1. SEO Technical Consulting

Looking for a heavy tech here – someone who has experience in building, testing, optimizing and reverse engineering. The right person can figure out what the site owners have done to get themselves in trouble as well as reverse engineer competitors’ strategies. They are typically developing income generating sites on the side and may do some programming. http://cleveland.craigslist.org/eng/1666671695.html

2. PPC Manager

Need a 20 hour / week person who can contribute strategically and support / develop junior PPC staffers. http://cleveland.craigslist.org/mar/1667212695.html

3. Social Media Services Strategist

This person will perform audits of clients’ Facebook pages, YouTube channels, etc. and support the link building team in generating linkbait ideas / programs for clients.

Qualified candidates may send their resumes, cover letters and salary
requirements to: Jobs@TheSearchGuru.com.

Blogging for Business by Chris Garrett: discover how to build traffic and increase sales leads through business blogging.

Here at The Search Guru, we’ve always been committed to reading the most up to date info about expert search engine optimization strategies, pay per click management, social media strategies, business blogging and whatever else is relevant to bringing our clients laser effective SEO/SEM services.

Recently, we’ve been approached about writing ebook reviews, the first of which was Blogging for Business by Chris Garrett – which sounded pretty interesting to us!

Here are things that we love about Blogging for Business:

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Organic SEO tips: how to create a landing page

Let’s say that you sell 20 products online, with each one falling into one of two categories: Product Type A and Product Type B. You’ve created a unique page for each of your products, which is terrific, but what’s the next step?

The next step is to create a landing page for Product Type A, with links to each of the ten products in this category, and a landing page for Product Type B, with links to each of the ten products in that category.

This internal linking strategy will accomplish two goals:

• make it easier for human site visitors to find the products they need
• make it easier for the search engine spiders to index the content and return these URLs in response to relevant search queries

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Thinking about business blogging? If not, then why not? Blog readers have increased by 300% and they say blogs influence their purchase decisions.

In a study sponsored by BuzzLogic and conducted by JupiterResearch, the reliance upon blogs for information has increased significantly. Even more important to your business:

• 50% of blog readers say that blogs influence their purchasing decisions
• 31% of readers say that blogs are useful for technology purchases
• 56% of people who say that blogs are useful in purchasing decisions say that blogs with a niche focus and topical expertise are the most useful

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It may seem easy to simply hire a link broker to purchase several links for your website, but there are several reasons why you should reconsider this tactic. Read the rest of this entry »