Business blogging: corporate blogs can and do influence buying decisions.
January 26th, 2009 by Leslie
Thinking about business blogging? If not, then why not? Blog readers have increased by 300% and they say blogs influence their purchase decisions.
In a study sponsored by BuzzLogic and conducted by JupiterResearch, the reliance upon blogs for information has increased significantly. Even more important to your business:
- 50% of blog readers say that blogs influence their purchasing decisions
- 31% of readers say that blogs are useful for technology purchases
- 56% of people who say that blogs are useful in purchasing decisions say that blogs with a niche focus and topical expertise are the most useful






















