Here at The Search Guru, we’ve always been committed to reading the most up to date info about expert search engine optimization strategies, pay per click management, social media strategies, business blogging and whatever else is relevant to bringing our clients laser effective SEO/SEM services.

Recently, we’ve been approached about writing ebook reviews, the first of which was Blogging for Business by Chris Garrett – which sounded pretty interesting to us!

Here are things that we love about Blogging for Business:

• If you are brand new to business blogging, Garrett provides the information you need to bring you quickly up to speed about why blogging is important
• Although he provides baseline info for people new to blogging – or at least new to corporate blogs – he also includes plenty of tactical information that is useful to more seasoned bloggers
• He doesn’t rush new bloggers through the process; instead, he takes them strategically through the steps so that the corporate blogs they create are targeted to the best audiences possible for their companies
• Garrett includes action steps throughout the ebook so that you can ultimately create a blog that provides targeted sales leads for your company

Although Garrett includes SEO information in his ebook, he doesn’t focus heavily on search engine optimization tips.

Obviously, we believe that incorporating SEO techniques into your business blogging is essential – and Garrett doesn’t dispute its relevance; he simply says that the subject is too broad (and it is!) to be covered in any depth in his ebook.

He gives a brief overview of the top SEO concepts, and dedicates a page to the importance of linking – and another page to article marketing.

Blogging for Business is an excellent source of information and we recommend that you read this ebook and then supplement your knowledge of business blogging with search engine optimization techniques and strategies to create a truly outstanding master plan for your corporate blogs.

Stay tuned for more ebook reviews by The Search Guru!

In a study sponsored by BuzzLogic and conducted by JupiterResearch, the reliance upon blogs for information has increased significantly. Even more important to your business:

• 50% of blog readers say that blogs influence their purchasing decisions
• 31% of readers say that blogs are useful for technology purchases
• 56% of people who say that blogs are useful in purchasing decisions say that blogs with a niche focus and topical expertise are the most useful

Corporate blogs have the most influence at the end of a buying cycle.

The study asked people who found corporate blogs useful in making purchasing decisions when they believe business blogging has the most influence – and 52% said that business blogging played a role at the time they were ready to purchase a product or service. Corporate blogs have an influence on buyers at other points, as well:

• Decide on a product or service: 21%
• Refine choices: 19%
• Get support and answers: 19%
• Discover products and services: 17%
• Assure: 14%
• Inspire a purchase: 13%
• Execute a purchase: 7%

Are you wondering how SEO and blogs work together for great results?

This BuzzLogic study has supported the idea that well written corporate blogs can influence buyer decisions but, if no one can find your corporate blog, then the most persuasive business blogging text in the world won’t help your company. If you’d like more information about how SEO and blogs can work together to achieve greatly improved results in the search engine results pages and in positioning your company in front of prospective buyers, contact the expert SEO company, The Search Guru, today!