How does your online brand look in the search engines?

Do you know that a single dissatisfied customer looking for where to file an online consumer complaint can rob your company of profits? Learn how to use a little brand marketing online to protect your company’s good name.

Last time, I talked about why your online brand matters. In response, a reader asked:

Will you please give me suggestions to push down negative content in SERP?

This is an excellent question about how business owners can combat stores’ online complaints

Reputation management for brand marketing online starts with putting your company’s name on as many sites as possible.

Some possibilities include: Read the rest of this entry »

Do you know how to search the internet for search engine related data about your site?

On the internet you will find many articles on how to search the internet, but many are not related to finding out more about your own site. Do you know things like:

• How many quality links Google thinks you have coming into your site?
• How many pages from your site Google has indexed?

These bits of information can be useful to you in your SEO efforts and can be found by using advanced Google search operators. Let’s look at how to effectively use a search engine to find out more about your site.

Instructions on how to search the internet for the number of quality links coming into your site.

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I want my developers to create an html drop down menu on my site. What methods are used to do this and which is best for search engines?

There are several methods to create an html drop down menu (also called a fly-out menu) on a site. The three main ways are:

• Flash menus
• javascript drop down menu
• CSS drop down menu

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When I do a search for my company in Google, the address shown is one of our satellite locations rather than our headquarters.  How do I fix this? 

Why Google universal search affects your company
Since Google has replaced traditional search with Google Universal Search (which is a mixture of tradition search, Google Local maps, video, images and music related to a search) many changes have occurred in Google’s search results pages. One of those changes is that Google now strives to show the address of a company along with the listing of a company in the Google Universal Search results. Occasionally, if a company has more than one location, this can result in the wrong local Google listing being identified as the main location for the company. This can cause confusion for your customers and visitors. This is something you need to fix.
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