Spring is coming – so it’s time to freshen up your website by once again choosing keywords for your site and updating your web page content.

When was the last time that you conducted keyword research on your site? If the answer is a year – or more – then it’s definitely time to repeat the process. First, rerun all the keyphrases that you’ve been using. (The Search Guru provides links to terrific free keyword research tool options.)

What changes do you notice in your keyword research results? Why do you think those changes are occurring? What do they mean to your business?

For example, perhaps you’ve been featuring the luxury version of your product, because keyword research had previously indicated that there was significant interest in that product line. Perhaps, in today’s more uncertain economy, fewer people are searching for the luxury version of your product – but there is much stronger search traffic now on another product line of yours. How will this change your business – and search – strategies?

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Organic SEO tips: how to create a landing page

Let’s say that you sell 20 products online, with each one falling into one of two categories: Product Type A and Product Type B. You’ve created a unique page for each of your products, which is terrific, but what’s the next step?

The next step is to create a landing page for Product Type A, with links to each of the ten products in this category, and a landing page for Product Type B, with links to each of the ten products in that category.

This internal linking strategy will accomplish two goals:

• make it easier for human site visitors to find the products they need
• make it easier for the search engine spiders to index the content and return these URLs in response to relevant search queries

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For holiday spirit all year round, create SEO content that makes it easy for people to give perfect gifts to their loved ones.

People love to give gifts! A comprehensive study, Gifting Report 2006 , indicated that the average gift-giver spends nearly $2,000 annually on gifts. Sure, holiday gift giving accounts for a significant portion of that – with about 60 percent of those funds going to Christmas presents, Hanukkah gifts and so forth. But, that means that 40 percent of gift-giving purchases – for birthdays, weddings, anniversaries and the like – occur throughout the calendar year.

What does that mean to you and your SEO copywriting?

You should be choosing keywords for gift giving and creating benefit statements that help the gift giver select the best possible presents for their loved ones all year long. Read the rest of this entry »

Go ahead: ignore your 2008 editorial calendars!

Just last week, we blogged about how important 2008 editorial calendars are for your blog – and we’re already telling you to ignore them. Here’s why: although planning and structure are important elements of your blogs, you still need to keep your blog schedule flexible so that you can:

• Report on cutting-edge news, especially if it gives you the opportunity to use your best keywords and highlight your products and services
• Create follow up posts when you discover that interest in a topic is especially high
• Take advantage of unexpected opportunities and to promote unanticipated projects or events

Advantages of providing your own spin on relevant cutting-edge news using your best keywords

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Spring is just around the corner, a time for new beginnings – and a chance to create your 2008 editorial calendars, if you haven’t already done so.

You may be wondering why it’s so important to have editorial calendars for your blogs.

They are important because they help you provide relevant information to your clients and potential customers, right when they need it – or even just a tad before they even realize that they do!

For example, let’s say that you’re selling income tax software and your product contains cutting edge features that allow its users to take full advantage of last minute deductions. Some of your clients may not be aware of new deductions – so this topic belongs on your 2008 editorial calendars now, for filing of 2007 taxes – and again in October or November, which will give your clients time to take full advantage of these tax deductions in 2009.

Here’s how to create your 2008 editorial calendars.

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