Google Panda Update: One Year Anniversary

Today marks the one year anniversary of what is arguably Google’s most significant algorithm change in recent years – Panda or, as it was nicknamed when it launched, the Farmer Update. Read what we wrote about Google Panda last year: the impact of the update and ways to help your site recover.

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Expert search engine optimization consultant Leslie Carruthers was chosen as one of 2012’s top women of SEO!

For the third year in a row, Level343.com has held a contest to determine the top women in SEO. Thirty women were nominated, with the general public voting for their choice – and our own Leslie Carruthers was chosen as one of the top ten women in SEO today.

Carruthers has notched ten years on her belt as a search engine optimization consultant and thirteen years in Internet marketing.

As the founder and president of The Search Guru, Carruthers has provided search solutions to mid-sized, large and enterprise-sized businesses that truly make a difference. See the home page for testimonials about how The Search Guru has helped companies achieve amazing results, as well as testimonials specifically about Leslie Carruthers’ expert search engine optimization knowledge.

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Wikipedia, Reddit, Flickr and more take a stand against SOPA / PIPA

Today, many websites such as Wikipedia, Reddit, Flickr and Google are limiting access to their content in protest of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA).

At the heart of each act is legislation that shifts the burden of enforcing copyright law to individual website owners. SOPA, specifically, would allow the U.S Department of Justice and copyright holders to seek court orders against any website accused of copyright infringement.

Under SOPA, websites that support and facilitate user-generated / uploaded content would be responsible for all content displayed on their sites. This is especially problematic for large sites like Facebook, with hundreds of millions of users, worldwide.

The bill would also bar search engines from linking to sites accused of copyright infringement and would require Internet service providers to block access to those sites altogether.

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