Effective SEO strategies for 2012 encompass three key areas: mobile web optimization, local search engine optimization and marketing with social media.

2011 has been an interesting year in search, to say the least. One of the most important lessons of 2011, thanks to Google’s Panda algorithm, is that a site’s content must be both unique and worth reading. Sites can no longer get by with low-value content, such as pages with lists of links. Duplicate content is a big no-no, whether repeated on other pages of a site or elsewhere on the web. Now, these types of low-value pages can drag down the quality of an entire site, even if there is worthwhile content on other pages of the site.

Effective SEO strategies for 2012: Value counts big time, so either beef up or get rid of your site’s weak pages to stay in Google’s good graces.

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Importance of PPC management – and how it relates to gardening!

If you’ve ever planted a garden, you know that choosing and planting the seeds you want is not enough to yield the barrels of fresh produce you are expecting. Careful and regular tending to your garden is needed to check proper growth and ensure no outside factors are hurting your garden.

Pay per click is a lot like a garden. There is plenty of thought and careful planning that goes into the set-up of a paid search account and in selecting proper keywords and ad copy, but what happens after that? Does PPC become an afterthought or is it carefully tended to?

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Top 10 Ways to Generate Sales Leads in 2010

You want and need a killer sales strategy to kick off 2010 and The Search Guru is here to help. You are probably already using some of these techniques. If so, what can you do in 2010 to ramp up their effectiveness? If you’re not using any of these strategies yet, why not?

Our recommended sales-churning methods include:

• ways to use social media services
• pay per click management techniques
• organic search engine optimization strategies
• insights into your link building campaign
• buzz marketing

These methods are listed in no particular order because each situation is different – but we are confident that you can craft a powerful strategy using your own unique combination of the strategies listed below.

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Where do you want to take your business in 2010? What road map will get you there? Using what SEO strategies & PPC strategies to get sales leads?

Author C.S. Lewis has said that, “We all want progress, but if you’re on the wrong road, progress means doing an about-turn and walking back to the right road; in that case, the man who turns back soonest is the most progressive.”

What does that mean to you and your company? Well, for one thing, if Christmas 2009 was disappointing for your business, you’ll need to honestly assess whether you did all you could with your organic search engine optimization and pay per click strategies.

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