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Correcting A Company’s Headquarters’ Address in Google Universal Search

November 1st, 2007 by Leslie

When I do a search for my company in Google, the address shown is one of our satellite locations rather than our headquarters.  How do I fix this? 

Why Google universal search affects your company
The Search Guru in Google LocalSince Google has replaced traditional search with Google Universal Search (which is a mixture of tradition search, Google Local maps, video, images and music related to a search) many changes have occurred in Google’s search results pages. One of those changes is that Google now strives to show the address of a company along with the listing of a company in the Google Universal Search results. Occasionally, if a company has more than one location, this can result in the wrong local Google listing being identified as the main location for the company. This can cause confusion for your customers and visitors. This is something you need to fix.

Steps to fix your company’s address in Google Local Maps
It is a simple procedure to fix this in both Google Universal Search and Google Local. First, you will need to make sure that you have declared your ownership of the Google Local listing for the headquarters. This can be done by going to Google Local and doing a search for the headquarters’ location in Google Local. Once you have found your company headquarters’, follow these directions:

  1. Click on the link for “more info” in your company’s headquarters listing.
  2. Then click on “Add or edit your business.”
  3. Choose “Edit my business information” and click “continue.”
  4. Fill out the information required by Google and the description field as well. You may also fill out any other fields you would like that are offered.
  5. In either the company name field or the description field, indicate that this location is the headquarters. You must use the word “headquarters” in one of these two fields.

After you have completed the forms, Google Local will send a postcard to the company’s headquarters location to verify that the company did indeed authorize these changes. Be sure to look for this postcard and, when it arrives, enter the verification code according to the instructions on the card. Once the verification code has been entered, Google will update the listings in both Google Local and in the Google Universal Search results page.

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