Expert SEO spotlight on: Bed and Breakfast Inns

Right about now, if you own a bed and breakfast, you’re pretty busy. You’ve got delicious food to cook, rooms to prep and guests to entertain – and that’s great. Just don’t forget to invest in yourself and your company – which includes polishing up your website to increase targeted traffic and reservations.

Free SEO advice from The Search Guru

This past summer, we partnered with the Holmes County Lodging Council to share how owners of Ohio bed and breakfast inns can use SEO techniques to grow their businesses. One important technique is to use niche – or long tail – keyphrases on your website.

For example:

• More than 1,100 people search for “bed and breakfast” every day, but nearly 25,000,000 sites have that phrase in their web text.
• If you narrow down your keyphrase to “ohio bed and breakfast” as just one example, only 76,700 websites contain this phrase, with 17 people searching every day and
• If you narrow it down even further to “Ohio bed and breakfast Jacuzzi room,” only 3 other websites contain that text – with 5 people looking for that phrase, every single day.

Sure, the traffic goes down considerably, but so do the competing websites – and, even more importantly, your services are being described perfectly, which means more satisfied customers and referrals being sent your way.

Keep reading to enjoy more free SEO advice – and be sure to email us your questions and comments!