Social marketing strategies: how can paid Facebook advertising benefit you?

Facebook is one of the more frequently used social marketing strategies, but did you know about their paid advertising options when it comes to reaching your target demographic? Facebook gives you different options for reaching your intended audience than a search engine does – and it offers options on a pay-per-click (PPC) basis, as well.

How Facebook target marketing is different

If you run a PPC campaign on a search engine, you specify the keyword searches for which you want your ad to appear. Facebook obviously isn’t a search engine, so you choose your targeting differently. The beauty of Facebook advertising is you have a whole different set of tools to reach people who might not be searching for your service in a search engine, but would still be good candidates for what you offer.

You know how a Facebook page has all of that information you opt to share? It has your geographic area, whether you’re male or female, your age (if you’ve filled in your birth date), your relationship status, and a lot of free-form fields to list your particular interests.

All of that information allows Facebook to segment your profile, and let advertisers take advantage of it! If you want to find engaged men in the state of Florida and have your ad only show to them, guess what? You can!

To segment or not to segment your target marketing

In our next blog post, we’ll review the options available in your Facebook PPC campaign, and we’ll provide some guidance on how to get started with an effective set-up!