Getting online sales leads can be tough. Sprucing up your website can help with generating sales leads – and increasing your bottom line! The Search Guru offers these organic SEO strategies:

Organic SEO tip #1: Examine on-page elements

On-page elements are the elements that affect organic search engine optimization that can be controlled by the designer or developer. Use the following checklist to help increase online sales leads to your website.

Title tags (the single most important on-page element). The title tag is like the headline of your advertisement in the search engine results pages (SERPs). The title tag should:

• Be unique and relevant to the page topic
• Contain keywords, a benefit statement and a call to action

Header tags (the second most important on-page element). Header tags (also called H tags) highlight important text for the search engines. H tags should:

• Be used on every page
• Highlight the main idea or headline (H1)
• Highlight secondary ideas or sub-headlines (H2)

Meta description tags. The meta description tag is like the body of your advertisement in the SERPs. The meta description tag should:

• Be unique and relevant to the page topic
• Be written succinctly in paragraph form
• Contain keywords, benefit statements and calls to action

Website basics. These basic elements are crucial for organic search engine optimization. Make sure your website includes all of these elements:

• Robots.txt file
• Site map
• Sitemap.xml file

Clean up basics. These all have some bearing on search engine rankings. Examine your website to see if you need to:

• Correct 404 errors
• Clean up HTML code
• Compress images
• Add ALT tags to images

Organic SEO tip #2: Examine off-page elements

Off-page elements are the elements that affect organic search engine optimization that cannot be controlled by the designer or developer. These include elements of a good link building campaign – the quality of your inbound links and the anchor text linking back to your website. When was the last time you freshened up your link building campaign?

Generating sales leads is easier when you use these proven SEO strategies to support your organic search engine optimization efforts!

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