One of the most common questions you hear these days is “Who is Barack Obama?” 

Many of us had not heard of him before he threw in his hat to make the run for becoming the next President of the United States. When running for president, it only makes sense that you would need to do some serious networking — and in today’s modern Internet interconnectivity, what better way to do networking than with the LinkedIn networking tool?

What is LinkedIn?

You may be wondering, “What is LinkedIn?” LinkedIn has taken networking by storm. Often considered the grown-up version of MySpace, LinkedIn has combined the Internet with networking. You can connect to your networking contacts, look for jobs posted within your networking circles and ask business questions of those people who are in your network. Pretty much everything you can do offline, you can do with the LinkedIn networking tool.

Barack Obama asks a question.

This past week, Barack Obama asked a question on LinkedIn: “How can the next president better help small business and entrepreneurs thrive?”  Normally, these questions are put forth to the people in the networking circle of the person asking the question. But, for Barack Obama, LinkedIn made an exception. They added a new Featured Question element to their home page and Barack Obama’s question was the first one featured.

Who is Barack Obama trying to reach by asking a question on the LinkedIn networking tool? 

Influential business people and professionals, who are the exact people who use LinkedIn. These are people who make decisions, donate money and tell their friends about who they will be voting for. These are people he needs to get his product (himself) in front of.

Can I use the LinkedIn networking tool like that too?

The answer is yes, you can. While your question may not be featured on the home page like Barack Obama’s was, your question can go out to thousands of people who may be looking for products and services that you can provide.  Asking a question that will draw these people to you is an excellent way to use the LinkedIn networking tool to your advantage.

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