What is Facebook Timeline?

Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and unique opportunities to connect with their fans.

Why does the new Timeline for Facebook matter to business?

The new Timeline on Facebook will become mandatory for all brands starting on March 30, 2012. New features such as the cover image, pinned content and private messaging between brands and fans are enhancing communications. Continue reading for tips on how to maximize your brand’s messaging and engagement using the new features on Facebook’s Timeline.

Read the rest of this entry »

Social online networking: what are social signals?

Social signals are generated every time you engage with a friend, business or group via social media. Whenever a friend, fan or follower posts something you like, retweet, share or forward, a signal is generated.

Why signals from social online networking matter

Search engines like Bing and Google have admitted that they are actively measuring social signals and finding new ways to integrate them into their algorithms for online rankings. If SEO and online rankings are important to you, then so are social signals.

Read the rest of this entry »

The Search Guru shares five business blogging tips: discover the value of blogging and then read advice on getting the most out of your time spent blogging.

Recently, we had a client ask about the value of blogging. They wondered about the blog’s return on investment (ROI) and whether the time spent blogging – which they felt was excessive – might be better spent on other SEO initiatives. Today, we’re sharing our business blogging tips with you, our blog readers!

Read the rest of this entry »

Rankings are NOT the most important metric to measure, but there are advantages to knowing current rankings for relevant keyphrases.

First, to be clear, the most important metrics include:

• Targeted traffic
• Conversions
• Sales
• Profit
• Return on investment

But, it’s true that, the more highly that you rank for a relevant keyphrase, the more likely it is that your targeted traffic will increase – and targeted traffic is the baseline component of improved conversions, and higher sales, profit and ROI.

Read the rest of this entry »

Google Panda Update: One Year Anniversary

Today marks the one year anniversary of what is arguably Google’s most significant algorithm change in recent years – Panda or, as it was nicknamed when it launched, the Farmer Update. Read what we wrote about Google Panda last year: the impact of the update and ways to help your site recover.

Read the rest of this entry »