Ready to start a pay per click campaign? Check out these helpful definitions before creating your pay per click management strategy.

Share of Voice (Impression Share): share of voice is a metric that represents the percentage of impressions where your ads were shown out of the total available impressions.

PPC Match Types: matching options that determine which Google searches can trigger your ads to appear. The four kinds of PPC match types are broad, phrase, exact and negative.

PPC Ad Rank: determines the position of your ad on the search engine results pages. PPC ad rank can be calculated by multiplying the keyword max bid and keyword quality score.

PPC Quality Score: a keyword or ad quality score is determined by the search engine and rewards relevancy between the keyword, ad copy, and landing page content. A good quality score results in lower cost per click and a higher ad rank in the search results.

Day Parting: day parting is a campaign setting where you create an ad schedule that specifies the hours and times of the day your ad is eligible to show.

PPC Geo-Targeting: with geo-targeting, you select countries or regions and the languages for your ad. Your ad will only appear to users located in the areas that you have selected.

PPC Accelerated Ad Delivery: with PPC accelerated ad delivery, you allow AdWords to display your ad as often as possible until the budget is reached.

PPC Standard Ad Delivery: with PPC standard ad delivery, you allow AdWords to spread your ad impressions throughout the day to ensure you don’t accrue all clicks too early.

Keyword Reports: keyword reports let you view all the statistics on keyword performance across all campaigns or selected campaigns for a selected date range.

PPC Expanded Broad Match: PPC expanded broad match is a system where AdWords automatically matches your keyword to additional terms that are not currently a part of your campaign.

If you’re ready to boost the effectiveness of your pay per click management and would like expert guidance, contact The Search Guru today!

Similar Posts:

• Share of voice: boost your PPC campaign by looking past your keyword reports.
• Keyword research tool options for a pay per click campaign: here’s the best.
• Keyword research tools: only 1 of the 2 uses data from meta search engines.
• Pay per click campaign: find strategic ways to set up your pay per click ads.
• PPC marketing: read this holiday guide to successful pay per click management