Want to start climbing up the Google SERPs ladder faster? Make an online video!

That’s right, a video. According to a study conducted earlier this year by The Forrester Blog, posting an online video can increase your site’s chances of reaching that golden first page of search engine results by 50 percent for keywords that produce video search results. In other words, a YouTube video is 50 times more likely to rank for a certain keyphrase than a page containing that keyphrase on your site.

That’s a pretty amazing statistic. But now that Google’s Universal Search is in full swing, the SERPs are chock full of blended search engine results – a mixture of pages, videos, news, books and more from Google’s standard and specialized, or “vertical,” search results.

Optimize your online video to achieve maximum search engine results.

Simply posting a YouTube video for Google rank increase is not enough – you must optimize that video for the keyphrases you want to rank highly for in the search results. Not surprisingly, most videos are not optimized for the search engines, which means your well-optimized YouTube video has a good chance of making it to the top of the SERPs.

Follow these key optimization tips:

• Add keyphrases to your YouTube video filename, title, description and tags.
• Post the video on YouTube, then embed it into your own site. The more views the online video gets, the better chance of it ranking higher in the search results.
• The embedded video should be on a page with text that is relevant to the topic of the video, to help Google figure out what the video is about.
• Create a video library on your site using Google Video Sitemap.

Create and post your optimized video for Google rank increase today, sit back, and watch your site rise in the search engine results.