Increase targeted web site traffic by imagining yourself at the keyboards of your customers.

Let’s say that you sell shoes. You should conduct keyword research to determine if potential buyers search by:

• Brand name (Nike or Birkenstock),
• Price (affordable designer shoes),
• Demographics (shoes for teens),
• Geography (shoe stores in Michigan) and / or
• Product (athletic shoes or matching shoes and handbags).

They probably search in more than one way. When you craft your expert SEO copywriting and professional SEO strategies, keep your customers’ search strategies in the forefront of your mind.

As you increase targeted web site traffic, ensure that every web page is created to boost online conversions.

You might hear this professional SEO advice: make sure that every web page is an effective entry page to online conversions. What, though, does that mean?

Remember that, when people use search engines to find web sites, they frequently find pages other than the home page – and, if that page isn’t enticing enough, then the browser / prospective buyer will just look elsewhere. Every page that your customer might see is worth keyword research and your best SEO copywriting and professional SEO online conversions work. Have any of you had good – or bad – experiences with second or third tiered web pages? Post below.