You’re busy at work and haven’t had time to find the best keywords to improve search engine results for your company’s website.

Maybe your company sells excellent software specifically created for accountants. One key benefit is that it helps accountants in multiple areas of their job. So, throughout your website, you talk about your “seamless business applications for accountants.”

You’re frustrated, though, because you aren’t getting enough online traffic and nowhere near enough sales. But, you’re sure that the right customers are out there! Somewhere…

You are not ranking well for particular keywords that your customer uses.

Let’s imagine your ideal customer. He’s searching Google; keyphrases he uses are what he thinks will find the right accounting software.

After typing in “accounting software package” into a Google search box, he checks the top 10 or 20 search engine results. For each one, he reads about features and costs, and then he orders some software.

He quickly becomes frustrated, though, because the software he chose is just okay. He’s sure the perfect software is out there – somewhere – but it sure isn’t in the top search engine results provided by Google.

Would carefully choosing keywords – the best keywords – really make a difference to your company?

Absolutely!

From a search engine spider’s perspective, you’re selling “seamless business applications for accountants,” while Ideal Customer wants to buy “accounting software packages.” To a spider, these two phrases are dissimilar and so your product does not appear high in the search engine results pages of your potential customer.

When you select the best keywords for your website, you’re giving the search engine spiders the cues they need to understand the content of your site. When the spiders understand the theme of your website, your site will have a much better shot at ranking well for particular keywords.

So, carefully choosing keywords is the first step to increase conversions, sales and ROI. Why wait?