Here’s The Search Guru ebook review of The Web Content Recipe Book: 21 irresistible content ideas to wow visitors and boost your search engine optimization.

This ebook is written by multiple authors associated with Wordtracker, the professional keyword research tool; a copy of this ebook was given to us for review purposes.

The sub-title of the ebook does a great job of sharing both its scope and purpose, which is to present readers with numerous ways of writing web page content to help your company:

• engage customers
• increase online traffic
• build your business

That’s pretty straightforward – and useful stuff for anyone engaged in e-commerce today.

This ebook shares why web page content is so important to your overall organic search engine optimization campaign.

The reality, as The Web Content Recipe Book points out, is that every page on your website needs to be a marketing page. You can’t predict which page a first-time site visitor will find, and he or she may only read one page before making a decision about your site. So, every page counts and should contain engaging copy that shares your expertise and/or information about your business.

In chapter 2, Rachelle Money lists 21 different types of articles that can help increase online traffic – relevant, targeted traffic – to your site.

We don’t want to give away too much information from the ebook, so we’ll just list one idea – and that’s to find out what questions your customers are asking and then provide them with the answers they need; The Search Guru recently blogged about the free keyword research tool being discussed.

What’s great about Rachelle’s ideas are that they can be used for writers of any level of experience:

• If you’re a newer writer, she is offering strategies that will help you develop your copywriting craft.
• If you’re an experienced writer, you probably fall into ruts from time to time and rely upon the same old, same old article structures. For you, this ebook can provide the rut-busting you need to return to fresh, exciting copywriting.

You won’t find an in-depth look at organic search engine optimization in this ebook, but you will find an extraordinary amount of practical information to help you connect with customers, increase online traffic and grow your business.

Be sure to also look at The Search Guru’s ebook review of Blogging for Business by Chris Garrett.