How to customize your YouTube Channel: creating playlists and bulletins for your YouTube account

We’ve already shared how to upload videos to YouTube and how to customize your YouTube Channel by personalizing your profile, settings, themes, colors and modules. So, the final step in customizing your YouTube account is to make it easier for users to find the video they want by organizing your videos into playlists and promoting them with bulletins; this will help to increase web site traffic:

Playlists for your YouTube account

You can easily organize the videos you upload and favorites into playlists. This is a good option if you have an ongoing series of videos around one subject or a series of videos to promote a specific event. Playlists are displayed along the right sidebar of your Channel page. To display playlists, make sure to check the “Playlists” box under the “Videos and Playlists” section of the settings bar located at the top of your Channel page. To create a playlist:

1. Select the drop menu next to your user name in the top right corner of the page. Select “My Videos.”

2. You should be redirected to a page displaying all of your uploaded videos. Select “Playlists” on the navigation list located on the left side of the page to create a playlist.

3. Complete the fields required. Be sure to include an optimized playlist title and description, and to tag the playlist with relevant keywords. Be sure to save your changes.

4. Now you must decide what videos you want to place in this playlist. To do this, select “Uploaded Videos” from the navigation list on the left side. You should now see a list of all your uploaded videos. Scroll through your videos and select the check box next to the videos you want to add to your new playlist.

5. Find the “Add to” drop box button located at the top of the list of videos and select “Playlist.” Decide which playlist you want the videos to be added to then hit “Add.”

6. Your playlist should now be created. If you go back to your Channel page, you should see the playlist displayed along the right hand sidebar.

Bulletins for your YouTube account

Bulletins are a new feature to the YouTube channel. Bulletins let you send updates to subscribers of your channel that can be posted on their home page. Posting a bulletin is a good way to let your friends and subscribers know when you have posted a new video, which will help to drive traffic to your Channel page. To send a bulletin:

1. Go back to the “Edit Channel” section of your Channel page located at the top. Select “Post Bulletin.”

2. Enter the personal message you want to send to your subscribers and include the link you want to share. You can preview your video in the box on the right. When you are finished, select “Post Bulletin.”

Adjusting these simple settings is a great way to use your YouTube account to increase web site traffic for your company and communicate with your audience. The more you organize and customize your Channel page on YouTube, the more users can become interested in you and your company.

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