Bridal shop business case study analysis: online visibility exploded by 6,191% after hiring The Search Guru for organic search engine optimization services and in-house SEO training.

"You clearly know what you are doing. The training sessions are inspiring and very informative; our team is learning a lot. The practice assignments are particularly helpful. The team here feels empowered and, after seeing the results achieved by your optimization efforts on our behalf, we are raring to go!" (President, Leading Bridal Shop)

A bridal business with an e-commerce site and a bridal shop in the Midwest needed to drive more targeted traffic to their website, focusing largely on apparel and accessories for brides and bridal parties.

Bridal shop background and plans for growth

The shop is one of the country's largest individual bridal salons, winning many awards, including the highest lifetime achievement award in the bridal industry.

In 2009, they launched their e-commerce site to bring their gorgeous bridal gowns, bridesmaid dresses and more to brides and their bridal parties across the country. The company needed a search marketing vendor to build awareness of the e-commerce site and to help stimulate their online growth.

Online business opportunities and The Search Guru recommendations

The Search Guru targeted areas of the e-commerce site that contained the most potential for short-term - and then longer-term - success, recommending and performing the following services:

keyphrase research
optimized copywriting
optimized blogging
local search
link building campaign
online reputation management
in-house copywriting/blogging training

Results after incorporating organic search engine optimization services and strategies from The Search Guru team include:

Total site visits:

results after year 1: improvement of 503%

Organic site visits:

results after year 1: improvement of 594%

Keywords (number driving organic traffic):

results after year 1: improvement of 1,705%

Visibility (number of pages in the index at Google and Yahoo!):

results after year 1: improvement of 6,191%

New services being added to the campaign by The Search Guru in year 2:

Pay per click management
Social media consultation

What would organic search engine optimization results like this mean for your business?

Does this business case study analysis remind you of challenges faced by your company's website? We'd like to hear about your experiences, so please email them to The Search Guru; we might share strategies and solutions for your challenges in our blog and/or newsletter.

And let's talk about how we can help you meet and exceed your business objectives and goals.