Dental business case study: appointments skyrocketed an astonishing 2,638% after hiring The Search Guru for search engine optimization services and pay per click management.

"We have seen dramatic increases in site traffic and conversion rates, and most importantly, we are more accessible to our prospective patients and the entire online community." (Manager, Application Development)

A dental health care company with offices across the US needed to drive more traffic to their website; more specifically, targeted traffic from prospects who would request an appointment online.

Dental health care company background and plans for growth

Founded after a group of dedicated dental professionals established the company to provide accessible, affordable, patient-friendly dental health care, the company needed a search marketing vendor to support and fuel their plans for growth.

After teaming up with our firm, by 2010, their practice had expanded to nearly 100 locations and has become one of the country's largest privately owned dental management company.

The Search Guru analyzed the site to pinpoint the most powerful online business opportunities.

The Search Guru presented the client with a list of recommendations that included:

• organic search engine optimization services and a
• pay per click management strategy plus
• local search to support individual practices.

"We engaged with The Search Guru to optimize our website, and the results have been outstanding. Their expertise in a variety of areas has enabled [the company] to create a comprehensive search engine marketing strategy that includes organic search, pay-per-click advertising, blogs and more."

Results after incorporating organic search engine optimization strategies from The Search Guru team include:

Appointments:

• results after year 1: improvement of 648%
• results after year 2: improvement of 2,638%

Total site visits:

• results after year 1: improvement of 1,125%
• results after year 2: improvement of 1,180%

Organic site visits:

• results after year 1: improvement of 402%
• results after year 2: improvement of 830%

Keywords (number driving organic traffic):

• results after year 1: improvement of 619%
• results after year 2: improvement of 1,235%

Visibility (number of pages in the index at Google and Yahoo!):

• results after year 2: improvement of 241%

Inbound links:

• results after year 2: improvement of 4,164%

"The entire team at The Search Guru has demonstrated their leadership and collaboration skills throughout the project, as well as a genuine interest in understanding our business."

What would results like this mean for your professional health services business?

Does this business case study remind you of lead generation challenges of your company's website? We'd like to hear about your experiences, so please email them to The Search Guru; we might share strategies and solutions for your challenges in our blog and/or newsletter.

And let's talk about how we can help you meet and exceed your business objectives and goals.