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In This Issue:
  • Turn traffic into sales with an online conversion audit
  • Increase your bottom line by defeating duplicate content
  • Question of the month
 

Hello %%$first%%,

Spring has sprung – which makes today a perfect day for your online spring cleaning. This month, discover how conducting an annual conversion audit of your website can boost your sales and ROI, and find out how to get rid of pesky duplicate content problems to increase your bottom line.

After – or even before – you’ve successfully increased targeted traffic, discover how to get prospects to say “yes” through an online conversion audit.

Perhaps your company has been focusing so much on boosting targeted traffic that you haven’t given much thought about what your prospects will experience once they arrive at your site. If so, don’t beat yourself up about it; it’s not uncommon.

But . . . you will want to remedy that, as soon as possible, to ensure that prospects that do arrive at your site quickly and easily find the information they need to make a buying decision so that they order from you – and NOT from your competitors.

Read 7 steps to transforming web traffic into company profit >>


Discover why using manufacturer-created copy on your site can cause duplicate content issues, and why fixing them is so important for your bottom line.

Manufacturers often provide copy about their products so that retailers can use it to describe those products to potential buyers. The problem is that multiple sites use the exact same copy, and this is known as duplicate content.

Search engine spiders may not index all pages that appear to have duplicate content – and, when a page is not indexed, it cannot be returned in response to a relevant query being typed into a search box. Non-indexed pages cannot receive ANY of the huge amounts of traffic generated by people using search engines to find products and services – and that’s a big problem for any company, including yours.

Conquer duplicate content issues and open the door for more targeted traffic to your site >>


Make BIG things happen for your site when you contact one of our SEO experts today by calling 440-306-2418 or by emailing Results@TheSearchGuru.com.


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Question of
the Month

My site uses JavaScript navigation. I know that the same effects can be achieved with CSS, but is it worth the time and effort to switch?

Absolutely. Using cascading style sheets, or CSS, for your website’s navigation is key to getting all of your pages indexed in the search engines – and the more pages indexed, the more traffic that can be directed to your site!

More info about the benefits of using CSS navigation >>



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a question for
The Search Guru?

Is there a search engine related question on your mind? Ask The Search Guru team! Send us your question and we may feature it as the question of the month. Also be sure to ask about your FREE complimentary gift session.

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Glossary Term

Crawler (Spider or Robot) - A program that search engines use to inventory and catalog web sites on the Internet; search engines are said to “crawl” the web.


Contact Us
Today for Help
with Your Site!
440.306.2418

 

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