Hello,
This month we take a look at the importance of writing strong product copy that will appeal to both human prospects and the search engines. Google's Panda update has changed the rules of the game - and The Search Guru shows you how to stay in it!
The Google Panda update has changed the world of web copywriting. Here's what that means for your site's product pages.
With web copywriting, there are two audiences:
- Human site visitors (most important)
- Search engine spiders (of secondary importance)
Although what pleases one audience often pleases the other, that's not universally true. In this post, you'll get an overview of what to do to satisfy your prospects while also doing what makes sense, given what is known about the current Google algorithm.
Learn how to write to multiple audiences plus make your web copywriting appealing to Google! >>
Including product benefit statements in your web copywriting helps prospects see how your products and services can help them solve problems.
It's easy to list features of a product: it's smaller than a breadbox, it comes in 14 different colors, it's crafted out of plastic and so on. Those features might be important to a potential customer - but what's even more important is how your product can help others fix a problem.
Get great tips on writing product benefit statements to differentiate your products from competitors >>
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Social Media Management Tools
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Be sure to bookmark and share this post, as it contains a link to a huge list of social networking sites, along with links to hundreds more social media management tools >>
Make BIG things happen for your site when you contact one of our SEO experts today by calling 440-306-2418 or by emailing Results@TheSearchGuru.com.
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