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5.14.09
Leslie Carruthers will be speaking on search engine marketing at the AICI's Annual Conference.

1.5.09
Kelly Boyer Sagert's latest e-book, FabJob Guide to Become a Fitness Club Owner, will be released early in 2009. FabJob print books, e-books, and CD-ROMs give you insider information so you can have your dream career in 2009.

12.15.08
Leslie Carruthers has been featured in Paradigm Magazine's Cool Tech 25: the top 25 people who are leading Northeast Ohio’s tech scene. Paradigm 3.0, The Composition of Emerging Technology In Northeast Ohio, was a special insert inside Cleveland Magazine. Read the article here.

12.8.08
The Search Guru is pleased to welcome the newest member of our team, Jennifer Ward. Jen will be primarily responsible for link building for our clients. Welcome, Jen!

12.1.08
Kelly Boyer Sagert’s newest book, Encyclopedia of Extreme Sports, will be released by Greenwood Publishing Group in December 2008.

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In Yahoo or Google, canonical issues can develop quickly and with serious repercussions for your site. Making a small change in your .htaccess file can fix this problem.

In both Yahoo and Google, canonical URLs can sometimes become an issue. A canonical URL issue is one where the search engine has to figure out that several different URLs are actually the same page and which one of those URLs is the best one to index. Unfortunately, the search engines frequently are unable to do this correctly without some help from the site owner.

The best way to make sure that you don’t have a canonical issue is to fix canonical URLs before the search engines find them. The most common canonical URL potential problem is the www versus the non-www version of your website.

To a search engine, http://www.example.com and http://example.com are two different URLs with the exact same content. The search engines will suppress one version or even both versions because, as far as they are concerned, they are duplicate content. If search engines index all of the page on your site like this, your site could suffer serious rankings loss in the search results.

Fix canonical URLs with Apache .htaccess files.

If your website runs on a Unix server (or a *nix server with Apache), you can fix canonical issues by redirecting with .htaccess files. You simply will be redirecting the non-preferred version of your URLs to the preferred version.

How to use Apache .htaccess files for redirecting URLs.

In this example, we will be redirecting with .htaccess the non-www version to the www version.

Open your .htaccess file and add the following lines:

RewriteEngine On
RewriteCond %{http_host} !^example.com$ [nc]
RewriteRule ^(.*)$ http://example.com/$1 [r=301,nc,L]

Save your .htaccess file and upload to your server. Canonical redirecting with .htaccess is just that easy.

By using apache .htaccess files, you can fix canonical issues quickly and easily. If you are having problems in Yahoo or Google, canonical or otherwise, contact the search engine experts at The Search Guru today to get your free 30 minute session and the technical expertise you need to succeed in the search engines.

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We engaged with The Search Guru to optimize our website, DentalWorks.com, and the results have been outstanding. Their expertise in a variety of areas has enabled DentalCare Partners to create a comprehensive search engine marketing strategy that includes organic search, pay-per-click advertising, blogs and more. The entire team at The Search Guru has demonstrated their leadership and collaboration skills throughout the project, as well as a genuine interest in understanding our business. We have seen dramatic increases in site traffic and conversion rates, and most importantly, we are more accessible to our prospective patients and the entire online community.

Jennifer Kalan, Manager, Application Development, DentalCare Partners, Inc.

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