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1.24.12
Susan Sisler, Technical Services Manager, is celebrating her 5th anniversary with The Search Guru! Congrats, Susan!

1.18.12
Leslie Carruthers was interviewed by The Daily Northwestern about Google’s Search Plus Your World. She provided context of this new offering inside of social media and Google’s personalized search. One of the nation's most respected college newspapers, The Daily (of Northwestern University) has won dozens of regional and national awards. The Daily received 21 awards at the Illinois College Press Association's awards in February 2011. It has also received the Pacemaker Award, long-regarded as the Pulitzer of college journalism, six times in the past decade - most recently in 2010.

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AdWords Qualified Professional

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A

Looking for how to define AdWords, AdSense, Analytics? Learn the definition of these words and other search marketing terms that start with the letter A.

AdSense : program that allows web site owners to display Google ads that are relevant to the site’s content and to earn money when site visitors click on the ads.

AdWords : system used by Google to drive its CPC [ cost per click ] text advertising program. See PPC advertising.

Algorithm : a complex mathematical formula that search engines use to rank the web pages that it finds by crawling the web.

Alt Tags : text that appears when a site visitor hovers a mouse over a web page graphic; this text should describe the graphic using relevant keywords, whenever possible. Sites should use these tags to comply with the Americans with Disabilities Act (ADA).

Analytics, Web : the science of analyzing the behavior of web site visitors in the context of the business goals of the site owners; special attention may be paid to pages that seem to lead site visitors to make a purchase.

Anchor Text : text portion of a hyperlink, often underlined, that can be used by search engines to determine site content and relevancy for that content and the page it links to.