B

Looking for how to define Blog, Browser and B2B? Learn the definition of these words and other search marketing terms that start with the letter B.

B2B (Business-to-Business) : target audience of web site is another business.

B2C (Business-to-Consumer) : target audience of web site is a consumer.

Back Links (Incoming or Inbound Links) : hyperlinks placed on other web sites that lead to a page on your web site; quality, relevant inbound links help boost site rankings in the search engine results pages and are an integral part of SEO strategies.

Banned Web Sites : site blocked by search engines from appearing in search engine results pages; may be blocked because of use of black hat SEO.

Black Hat SEO (Spamdexing) : unethical optimization techniques used to boost rankings of a web site in the search engine results pages; some sites using these techniques are banned from a search engine index.

Blog (Web Log) : an interactive web site where a writer (blogger) posts information and often serves as an informational resource on a specific topic; site visitors can leave comments. Optimized blogs are a key component of SEO.

Body Text : core text of a web page where copywriter includes informational and persuasive language and descriptions; does not include images or navigational text.

Browser : software program (e.g., Internet Explorer, Firefox) that allows a user to browse the web and connect to web pages, blogs and more.

Buzz Marketing : philosophy of marketing that relies upon word of mouth for success; often involves creating intriguing articles, videos and more to post on the Internet in the hopes that web site owners and bloggers will place a hyperlink on their sites leading to the buzz marketing content