• See your site through the eyes    of the search engine spiders.
  • Get expert, actionable feedback     to make your site sell harder.

7.1.10
Kelly Boyer Sagert contributed biographies to American Countercultures: An Encyclopedia of Nonconformists, Alternative Lifestyles, and Radical Ideas in U.S. History (Sharpe Reference, 2009). This publication recently won the RUSA Award for Best Reference Work, an award given by the American Library Association.

6.25.10
Become a thought leader in the blogosphere! This COSE webinar begins at 11:00 EST and will be led by Leslie Carruthers. Learn how to be an effective blogger within your industry. Take your blog to the next level by registering here.

AdWords Qualified Professional
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Type the word you are looking for, select from the drop down menu or choose a letter.

A  B  C  D  E  F  G  H  I  J  K  L  M 

N O P  Q  R  S  T  U  V  W  X  Y  Z  

B

Looking for how to define Blog, Browser and B2B? Learn the definition of these words and other search marketing terms that start with the letter B.

B2B (Business-to-Business) : target audience of web site is another business.

B2C (Business-to-Consumer) : target audience of web site is a consumer.

Back Links (Incoming or Inbound Links) : hyperlinks placed on other web sites that lead to a page on your web site; quality, relevant inbound links help boost site rankings in the search engine results pages and are an integral part of SEO strategies.

Banned Web Sites : site blocked by search engines from appearing in search engine results pages; may be blocked because of use of black hat SEO.

Black Hat SEO (Spamdexing) : unethical optimization techniques used to boost rankings of a web site in the search engine results pages; some sites using these techniques are banned from a search engine index.

Blog (Web Log) : an interactive web site where a writer (blogger) posts information and often serves as an informational resource on a specific topic; site visitors can leave comments. Optimized blogs are a key component of SEO.

Body Text : core text of a web page where copywriter includes informational and persuasive language and descriptions; does not include images or navigational text.

Browser : software program (e.g., Internet Explorer, Firefox) that allows a user to browse the web and connect to web pages, blogs and more.

Buzz Marketing : philosophy of marketing that relies upon word of mouth for success; often involves creating intriguing articles, videos and more to post on the Internet in the hopes that web site owners and bloggers will place a hyperlink on their sites leading to the buzz marketing content