C

Looking for how to define Crawler, Copy and Cloaking? Learn the definition of these words and other search marketing terms that start with the letter C.

Canonicalization (Canonical Issue) : the process where the search engines have to choose the best URL to index when there are several choices, such as www vs. non-www and http vs. https. To a search engine, these look like different URLs with exactly the same content, which can trigger the Google duplicate content filter.

Click Through : clicking on a link to visit a web page.

Cloaking : delivering one version of a web page to a human visitor and a different version of the same web page to the search engines. This practice is usually employed to "fool" search engines into giving the page a higher rank than it would normally receive, while making sure the human visitor sees a useful, attractive page. This is usually considered a black hat SEO practice but there are a few legitimate uses for this practice. Consult a qualified SEO professional as to what these uses are.

Copy : text used on web pages; people who create copy are known as “copywriters” and the process is known as “copywriting.”

Cost Per Click (CPC) : the amount paid by an advertiser to a search engine when a user clicks on a pay per click ad. Cost per click varies based on advertiser competition and the quality score assigned by the search engine.

Crawler (Spider or Robot) : program that search engines use to inventory and catalog web sites on the Internet; search engines are said to “crawl” the web.