C

Looking for how to define Crawler, Copy and Cloaking? Learn the definition of these words and other search marketing terms that start with the letter C.

Click Through : clicking on a link to visit a web page

Cloaking : delivering one version of a web page to a human visitor and a different version of the same web page to the search engines. This practice is usually employed to "fool" search engines into giving the page a higher rank than it would normally receive, while making sure the human visitor sees a useful, attractive page. This is usually considered a black hat SEO practice but there are a few legitimate uses for this practice. Consult a qualified SEO professional as to what these uses are.

Copy : text used on web pages; people who create copy are known as “copywriters” and the process is known as “copywriting.”

Crawler (Spider or Robot) : program that search engines use to inventory and catalog web sites on the Internet; search engines are said to “crawl” the web.